Most coaches go into high-stakes sessions with instinct alone. Decision Atlas changes that.
Human Decision Intelligence · Practitioner Platform
Your client already feels the risk.
Show them what happened to people who faced it before.
Built for coaches handling career, business, relationship & life-transition decisions
Before every session, Decision Atlas gives you structured outcome evidence — matched to your client's situation from 4,000+ real human decisions. Not personality profiles. Recorded outcomes.
→Client delaying a career exit under burnout pressure
→Client stalling on launching their own practice
→Client unable to act on a relationship decision
→Client avoiding a significant financial move
4,000+
Real decisions
UK · US
Primary vault
8
Patterns
Zero
AI signals
Founding cohort practitioners are using the platform now. Verified outcome data from live sessions will be published here as it accumulates.
Select a decision type to see a sample output
Career exit
Business launch
Relationship
Financial
Health
Sample DRS Output
—
—
0 · Low50100 · Critical
Regret · 35%
—
Financial · 25%
—
Wellbeing · 20%
—
Trajectory · 20%
—
Observed pattern — not a prediction. Sample data only. Real reports match against live vault.
No client name required · No email · No identifying data
Designed for data minimisation — practitioners should avoid entering identifiable client details
Designed for data minimisation — practitioners should avoid entering identifiable client details
What Decision Atlas is
Evidence from real humans
who faced the same choice.
Before every session you get a structured intelligence report: what happened to comparable people in comparable situations — their choices, outcomes, regret levels, and the mechanism behind each result.
01
Built on human behaviour, not theory
Every signal in the vault is a real recorded decision — context, action, outcome, regret score, and transferable mechanism. No AI-generated content. No synthetic cases. Approved sources only.
02
Matched to your client's situation
The engine matches on decision type, country, age band, and pattern subtype. You get the cohort most comparable to your client — not a generic template. A minimum of 5 matched signals is required before any report generates. 30+ signals for stronger confidence bands. 100+ signals for stable path distributions.
03
Practitioner-led. Always.
The report supports your judgement — it never replaces it. You interpret, you apply, you decide. Decision Atlas is the evidence layer beneath your expertise, not above it.
Traditional tools give you
Decision Atlas gives you
Personality trait profiles
Recorded decision outcomes from comparable people
How someone tends to behave
What actually happened when others made this choice
Static moment-in-time assessment
Dynamic pattern matched to this client's situation today
No regret or outcome data
Regret scores, outcome directions, and time horizons
Framework-dependent interpretation
Mechanism — the behavioural driver behind each outcome
£2,000–4,000 certification required
From £49 per report. No certification. No lock-in.
Psychometrics explain who. Decision Atlas shows what happened.
The Regret Map™
Three paths.
Real outcomes.
One decision.
For every situation the vault surfaces three observed outcome paths — with regret scores, probability distributions, and the mechanism behind each result. Observed patterns, not predictions.
The Regret Map is the core visual output of every Decision Atlas report. It shows practitioners — at a glance — where comparable clients ended up, and at what regret cost.
Client decision point
Staying in toxic role while burned out · Decision open for 6+ months
Path 01 · Most common in cohort
Continue as-is
65%
of matched cases
Avg regret score8.2 / 10
DRS score84
Median time to crisis3–5 months
Outcome directionNegative
Forced exit or health event triggers decision reactively at peak stress with narrowed options. Observed across 20 of 30 matched cases.
Path 02 · Coaching intervention visible
Reduce + checkpoint
25%
of matched cases
Avg regret score4.1 / 10
DRS score52
Transition window3–6 months
Outcome directionMixed
Partial recovery enables a controlled transition. Options preserved. This cohort shows evidence of structured support reducing regret outcome.
Path 03 · Early action
Decisive move now
10%
of matched cases
Avg regret score2.8 / 10
DRS score31
Recovery time1–2 months
Outcome directionPositive
Early mover advantage — conditions secured before pressure peaks. Lowest regret cohort. Small percentage of matched cases but strongest outcome profile.
Observed patterns across matched cases — not predictions or prescriptions. Path distributions require 100+ matched cases for statistical stability; n=30 is directional. Percentages reflect signal distribution in this cohort only, not population probability. Causality not assumed. Practitioner interpretation applies at all times.
How it works
From client context
to session-ready evidence.
01
You describe the situation
No client surname. No email. No address or phone. You submit the decision situation — first name or pseudonym, country, age band, decision type, and context. Designed for data minimisation. Practitioners should avoid entering identifiable details.
~2 minutes
02
The vault matches comparable cases
The engine searches 4,000+ quality-assessed signals for the closest cohort — matched on decision subtype, country, and pattern. A minimum of 5 matched cases is required before any report generates. Below that threshold: no report, no guessing.
~10 seconds
03
You receive a practitioner report
A 10-page PDF: Decision Risk Score, Regret Map, pattern analysis, coach briefing card, in-session reference, contraindications, 7-day action contract, and full methodology. Stored for 30 days then permanently deleted. Your client never interacts with DA.
Instant PDF · 30-day storage
Sample report
What you receive.
What it means.
Every number in a Decision Atlas report has a precise meaning. Here is what the key elements tell you and how to use them in session.
①
Decision Risk Score (DRS)
A 0–100 composite score weighted across regret (35%), financial cost (25%), wellbeing (20%), and trajectory (20%). Higher = greater observed risk in comparable cases. Pattern signal — not a prediction of individual outcome.
②
Confidence Band
Reflects signal quality and cohort size. HIGH = 20+ matched cases from quality-assessed sources. LOW = fewer signals, treat directionally. Always displayed clearly on the report.
③
Pattern Detection
One of 8 core decision primitives: BURNOUT+DELAY, FEAR BLOCK, IDENTITY, CAREER STAGNATION, and others. The pattern determines which coaching questions, reframes, and contraindications are surfaced.
④
Core Reframe
The practitioner-facing reframe observed in low-regret cases. Not a script. A lens. Use it to shift the conversation when the client is stuck in a framing the evidence says is costly.
⚠ sample output — illustrative of real report structure
DA-20260506-PV6N
90
Critical Risk · DRS ①
Matched against 30 outcome-tracked cases. Average regret in cohort: 8.7/10.
HIGH confidence ②
subtype+country match
30 matched cases
Regret component · 35%
93
Financial component · 25%
77
Wellbeing component · 20%
100
Trajectory component · 20%
90
Pattern detected ③
BURNOUT + DELAY LOOP · Burnout ≥0.8 + Delay ≥0.8
"This is not a decision problem. It is a capacity problem wearing the costume of a decision problem." ④
Featured coach question · Anchor of the session
"What becomes harder or unavailable if this continues for another 90 days — and what does that tell you about what to do this week?"
Full report is 10 pages · Professional tier · Page 2 is client-shareable · Stored 30 days then deleted
The evidence
Human behaviour.
Recorded.
Quality-assessed.
Every signal in the vault is a real decision with documented context, action, outcome, regret level, and transferable mechanism. No AI-generated content. No synthetic cases. Zero.
Designed for data minimisation. You submit a decision situation — first name or pseudonym, country, age band, and context. No full name, email, phone number, address, or direct client identifier is required or stored. Practitioners should avoid entering identifiable client details. Reports are permanently deleted after 30 days.
Approved sources only
CC-BY academic papers, public court records, parliamentary written evidence, practitioner submissions with consent. Every signal is provenance-documented.
Quality gate on every signal
Signals pass a structured quality framework before entering the vault. Low-quality or non-transferable material is excluded. Confidence ratings reflect source quality.
Hard gate — no thin reports
Fewer than 5 matched signals returns no report. The system refuses to generate output on insufficient data. Accuracy over completeness.
Self-improving over time
3-month practitioner follow-ups feed real outcomes back into the vault. The system recalibrates on every closed case. Reports improve as the vault grows.
Vault Signal Sample
4,000+ signals · UK · US
Pharmacist manager repeatedly covered long shifts when booked staff failed to attend while senior support refused extra resource. Developed anxiety attacks and required sick leave.
9/10
regret
Care workers repeatedly stayed beyond paid hours to complete essential care tasks during increased pandemic workload without additional compensation or support.
7/10
regret
NHS pharmacy dispenser concealed deteriorating mental health for months before burnout-triggered sick leave. Never returned to previous role.
9/10
regret
Professional delayed seeking business financing for 14 months citing market uncertainty. Entered market as conditions worsened significantly — launch window closed.
6/10
regret
+ thousands of additional quality-assessed signals · UK and US vault · Growing monthly
For coaches worldwide
Built for coaches who want
more than instinct alone.
Decision Atlas is for coaches handling career, business, relationship, relocation, and life-transition decisions. If your clients face high-stakes choices, the vault has evidence. Currently serving UK and US practitioners — global expansion planned.
Use case · Career coaching
Client delaying a career exit for 8 months under burnout
Coach submits situation. Vault returns 30 matched cases in burnout_from_overwork · GB. DRS: 90. Pattern: BURNOUT + DELAY LOOP. Coach card surfaces the reframe, the intervention sequence, and the contraindications before the session opens.
Coach enters session with structured evidence. Client receives page 2 summary. One pressure source removed within 72 hours.
Use case · Business coaching
Client stalling on business launch for "the right moment"
Vault returns business_launch_delay cohort. Pattern: DELAY LOOP. Regret trajectory shows 65% of comparable cases entered the market too late. Coach has the evidence to challenge the readiness narrative without using opinion alone.
Evidence-based challenge replaces instinct-based encouragement. Client sets a launch checkpoint within the session.
Use case · Life transition coaching
Client avoiding a relationship decision for 18 months
Vault returns relationship_exit_delay cohort. Pattern: FEAR BLOCK. Coach card flags the clinical boundary triggers. Regret map shows both action and inaction carry risk — prevents coach from pushing in either direction without evidence.
Coach uses vault balance to hold both paths open. Client makes a dated commitment rather than another deferral.
Active practitioners
🇬🇧 United Kingdom
🇺🇸 United States
🇦🇺 Australia — coming
🇨🇦 Canada — coming
🇩🇪 Europe — planned
Methodology
Eight signal layers.
One structured output.
01
Decision Context
The situation, stakes, constraints, and timing surrounding the decision. The matching foundation.
02
Action Taken
The specific action chosen — or deliberately avoided. Both paths are captured and scored.
03
Recorded Outcome
The documented result within a defined time horizon. Direction: positive, mixed, or negative.
04
Regret Score
A 0–10 assessment at the outcome stage. The DRS's strongest predictor at 35% weight.
05
Time Horizon
The interval between decision and assessed outcome. Regret compounds non-linearly over time.
06
Source Provenance
The origin of the signal. Approved sources documented by trust tier. No unverified forums or social media.
07
Transferability Score
How applicable this signal is to comparable situations. Non-transferable signals are excluded at intake.
08
Mechanism
The behavioural or contextual driver that most influenced the outcome. The transferable insight used in session.
Pricing
One instrument.
Three ways in.
Pay per report when you need evidence before a single session. Monthly plan for practices running decision intelligence as a regular workflow. No ICF certification required. No lock-in. Reports always available à la carte.
Insight
Insight
£49
/ report
$66 USD
The evidence read before the session. Pattern detection, risk score, and outcome data — without the full operating layer.
- Decision Risk Score · 0–100 across 4 weighted dimensions
- 1 of 8 decision patterns detected and named
- Regret curve — where comparable clients sit on the risk timeline
- 3 observed outcome paths with regret scores and cohort share
- Evidence sample — 2 real matched cases with recorded outcomes
- Pattern boundary — when this applies and when it does not
- 6-page PDF · Instant download
Insight shows you the pattern. Professional shows you what to do with it.
⭑ Most used
Professional / Executive
£129
/ report
$175 USD · Founding practitioner price
The complete practitioner operating system. Evidence, session brief, coach cards, contraindications, and outcome tracking — everything before the client walks in.
- Everything in Insight, plus:
- Session Operating Brief — objective, opening frame, 10-minute run order
- Coach Card A · pre-session — verdict, hidden risk, decision trap
- Coach Card B · in-session — anchor question, follow-up questions, model map
- Predicted client deflections — 3 resistance phrases the client will use
- Question not to ask — pattern-specific contraindication with reason
- Contraindications — what to avoid in this session and why
- Client-safe page 2 — shareable summary with decision rule and commitment
- 7-day action contract — 3 lines the client commits to before next session
- 7/30/90-day outcome tracking — results feed back to the vault
- 15-page PDF · Instant download
Founding practitioner price · Limited cohort
Practice Plan
Practice Plan
£199
/ month
$270 USD · 5 Insight reports included monthly · extras billed at member rates
For coaches running decision intelligence as a regular part of their practice. Five Insight reports included monthly, with member-rate access to the full report range.
- Full report history — all sessions in one place (coming Q3 2026)
- Vault contributor status — your cases improve the intelligence over time
- Early access to new signal categories and decision domains
- Priority support
- 5 Insight reports included per month
- Extra Insight reports at £35 · Professional reports at £79 per report (member rate)
- Annual option: £1,990 · $2,700 — 2 months free
Cancel anytime · No lock-in · 5 Insight reports included · extra reports billed at member rates
Coming soon
Executive · Enterprise
Extended cohort, white-label PDF, dedicated portal space, 12-month outcome tracking. For high-stakes leadership and M&A contexts.
£249 · $340 per report · API access · White-label
Q4 2026
Founding practitioner cohort · UK and US · Limited places
Walk into every session knowing
what actually happened
to comparable people.
Request access and receive your first report within minutes. No certification required. No client identifier stored. Practitioner-led from first use.
Designed for data minimisation — no full name, email, phone, or direct client identifier required or stored
Reports permanently deleted after 30 days · Observed patterns, not predictions · Practitioner interpretation applies at all times
Reports permanently deleted after 30 days · Observed patterns, not predictions · Practitioner interpretation applies at all times